5 ways to use religion to build a great brand

Every great brand maintains the same fundamental qualities of a widespread religion. Using religion as a historical reference point can help you build the framework of a powerful brand. The following explains how religions and brands are subconsciously synonymous and how they parallel each other in the human psyche.

To successfully build a powerful brand identity it is important you approach the effort using the same fundamental framework of an organized religion. Below are the five comparisons you should think about:

1.The place of worship (ex. church) is where you sell your product. So this would be your retail store or website.

2.The Priest, Imam and or Rabbi is the equivalent to your spokesperson, founder or CEO.

3.Your product is what you’re selling, a religious equivalent would be the bible.

4.The religious iconography (ex. The Cross) is your company’s logo and brand aesthetic.

5.Your company or brand is the overall religion itself, which individuals become believers in.

When reflecting on some of the greatest brands in history they all follow this same methodology.

Let’s take Apple Computer as an example:

1.The Place of Worship: The Apple Stores
2.The Preacher: Steve Jobs
3.The Product: The iPhone, iMac, etc.
4.The Religious Iconography: Apple Logo
5.The Religion: Apple inc. A Technology and Hardware Computer Provider