Confessions of An Entrepreneur: Building Value From 0

Lorenzo De Plano
6 min readMar 11, 2020

It was spring in Southern California. I was sitting in an undergraduate entrepreneurship class at USC, barely able to maintain focus on the class’s teachings. My ADD was prioritizing the concave and convex design drawings in my notebook, when the professor abruptly announced a semester long entrepreneurship competition. It was then that my focus sharpened and I began to actively listen…

Entrepreneurship Class at USC
Lorenzo De Plano

Just an entrepreneur and investor looking to share some ideas